Europe Online Grocery Market Trends Insights 2024-2032
Europe Online Grocery Market Analysis
The Europe online grocery market was valued at USD 151.88 billion in 2023 and is expected to reach USD 673.15 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.99% from 2024 to 2032. The market’s rapid growth is driven by increasing demand for convenience and time-saving shopping options, especially in a post-pandemic world where consumers increasingly prefer online grocery shopping.
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As online grocery shopping becomes more popular, traditional retailers must find innovative ways to retain customers by offering unique experiences. The physical store can evolve into a social hub, offering customers a chance to meet, eat, and purchase food. This shift in the retail landscape is coupled with the growing role of mobile services and improved infrastructure. For example, 474 million individuals in Europe (86% of the population) subscribed to mobile services in 2021, a number expected to rise to 480 million by 2025. In addition, sustainability has become a significant concern for European consumers, with 78% indicating they would switch brands if they found alternatives that better aligned with their sustainability values.
Europe Online Grocery Survey
The rise of smartphones and internet access has led to an increase in online grocery orders, further fueled by the convenience of fast meal delivery. In 2021, European mobile subscriptions were widespread, with countries like Sweden and the Netherlands seeing high online grocery adoption rates, with 37% and 35% of shoppers using online platforms, respectively. The UK, with over 60 million e-commerce customers in 2023, leads the way, as 52% of UK adults reported purchasing groceries online. Other countries, like Belgium, France, and Germany, show similar trends of high internet penetration and e-commerce adoption, all of which contribute to the growth of online grocery shopping in Europe.
United Kingdom Online Grocery Market
The UK online grocery market is experiencing significant growth due to consumer demand for convenience. Improved infrastructure, such as faster internet and better mobile applications, has made shopping online easier. Furthermore, the COVID-19 pandemic accelerated the shift to online grocery shopping as safety became a priority. Established retailers and new players have expanded their services to meet this growing demand. For example, Tesco exceeded its target of offering its “Whoosh” delivery service in 800 stores by 200 stores by February 2023.
Europe Online Grocery Company Analysis
Key players in the European online grocery market include Tesco Plc., ICA Gruppen AB, Auchan SA, Colruyt Group, Carrefour, Costco Wholesale Corporation, Koninklijke Ahold Delhaize N.V., and Ocado Group Plc. These companies are expanding their online platforms to meet the rising demand for online grocery shopping across the region.
Europe Online Grocery Company News
Recent developments in the sector include partnerships and expansions by major players. In April 2024, Auchan Retail Poland partnered with Ocado Solutions to launch the Ocado Smart Platform (OSP), enhancing its online grocery delivery capabilities. Carrefour has been expanding its digital presence in France, while in February 2024, Ahold Delhaize launched a unified app framework across its European brands, improving the online shopping experience. Additionally, in October 2023, Ahold Delhaize acquired Romanian grocery retailer Profi Rom Food, signaling further expansion into Eastern Europe.
Related Report:
United States Online Grocery Market
Market Breakdown by Products
- Vegetables and Fruits
- Dairy Products
- Staples and Cooking Essentials
- Snacks
- Meat & Seafood
- Others
Market Breakdown by Purchaser Type
- Subscription Purchase
- One-Time Purchase
Market Breakdown by Delivery Type
- Click & Collect
- Home Delivery
Country-Specific Market Breakdown
- Belgium
- France
- UK
- Germany
- Spain
- Italy
- Netherlands
- Norway
- Sweden
- Switzerland
- Russia
- Turkey
Companies Covered in the Report
- Tesco Plc
- ICA Gruppen AB
- Auchan SA
- Colruyt Group
- Carrefour
- Costco Wholesale Corporation
- Koninklijke Ahold Delhaize N.V.
- Ocado Group Plc
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